The Last Dating App You’ll Ever Use… Genius in Hollywood

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Ever since I stepped into the entertainment industry, I’ve followed careers, dealmakers, acquisitions, book rights, and the film and TV news of the day.

By chance, I recently met an up-and-coming writer/director/filmmaker in Hollywood who handed me a business card.

(Note: Always have a business card available with contact information.)

I joined his Facebook and started following his career.

His name is Matthew T. Price.

Remember that name. You’ll be hearing it again.

As it turns out, Price is finishing his first feature film with his co-writer Kelly Morr. Price graduated from USC’s School of Cinema & Television. Morr graduated from Dartmouth College and received her Masters of Professional Writing degree from USC. They’ve both had other screenplays optioned and they’re talented.

In this town, talent wins with hard work. And anyone who can attract investors to create a cutting-edge film excels above the rest.

Their first film is called Other Halves. They’ve already attracted some press and quite a following in the horror world.

Here’s the logline from imdb.com: A team of programmers develop a revolutionary new dating app called Other Halves. On the night before the app is set to launch, they discover it causes strange side effects: users lose all self-control, becoming amoral, lascivious, violent… evil. They consider shutting the app down, but… Evil is profitable.

Genius! Evil always will be profitable!

Why do I feel the filmmakers are brilliant?

First, it’s a film in the horror genre. Horror is huge right now.

Secondly, it’s the perfect tech angle for the 18 to 35 target audience.

Thirdly, nearly everyone who is single either uses a dating app or is familiar with a dating app!

The film was shot in San Francisco on an impressive budget with a storyline that Kevin Smith would love, especially since he’s gone the horror route.

To Do List: Must see Other Halves.

My prediction: You’re going to see the names Matthew T. Price and Kelly Morr more often in film news. If you can get one film made in this town, you can get more made. If you’re already optioning scripts, you know how to tell a story.

Now, I’m off to sort through my phone and see how an app can spin into a tech storyline for today’s world.

Then, I’ll go back to swiping on my dating app…although a little more cautiously thanks to Price and Morr’s delightfully twisted sense of storytelling.

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